Business
SUNDAY, September 10
Keep your clients coming back! Absorb these essential operational and marketing strategies that EVERY business must encompass to become a powerful brand!
Room 202 B
2:00 P.M. to 2:45 P.M.
The 7 Essential Branding Pillars Required for a Powerhouse Brand
by Alexis Ufland
A brand is defined by the words, images, thoughts and feelings that come to mind when someone thinks about you or interacts with your business in some way. Discover the seven essential ‘Brand Pillars’ that every business must embrace to become an influential brand.

Uncover business secrets to establish YOUR spa as an influencer! Spotlight your uniqueness, define your ‘voice’ and learn to effectively communicate to a loyal clientele!
Room 202 B
3:00 P.M. to 3:45 P.M.
Marketing 360: Strategies to attract new, reclaim past and upsell existing clients
by Alexis Ufland
Today’s marketing plans require a multi-faceted approach to increase sales. Spa owners must dually focus on attracting new clients while acknowledging existing clients for their loyalty. Each side is equally important and requires a very different approach. Tap into the most innovative marketing techniques and discover e-newsletters, social media and strategic partnerships with external strategies like search engine optimization (SEO), pay per click advertising (PPC) and online review sites to attract new, reclaim past and upsell existing clients.

Find out how to create a comprehensive marketing plan that implements internal marketing strategies to attract new clients, reclaim past clients and upsell existing ones!
Room 202 B
4:00 P.M. to 4:45 P.M.
Plan Spa Events that Increase Sales & Fun!
by Alexis Ufland
Attempting to compete with big business advertising campaigns is expensive and ineffective for small businesses. Today’s consumers respond more effectively to intimate, relationship-building marketing strategies from their local businesses. Promotional parties and events are the perfect blend of marketing, branding and fun that put people in a receptive mood to buy!

Use parties and events to increase sales, build brand awareness and introduce new clients to your services! This workshop showcases the ins and outs of effective party planning to increase YOUR sales!
Alexis Ufland As the owner of the spa consultancy firm Lexi Design, Alexis Ufland creates powerful Spa, Beauty and Lifestyle Brands. Specializing in concept development, branding and marketing, Lexi Design is at the forefront of trendsetting innovation. Ufland has brought her visionary signature to the development of premier spas across Europe, Asia and the United States. Her roster of satisfied past clients includes Deepak Chopra, The Marriot Hotels, The Westin Hotels, Bliss Spas and Truth + Beauty Medical Spa.