Medical Esthetics Seminar

Room 104C

Sunday, September 29, 2013

2:00 p.m. to 3:00 p.m.
Esthetic Equipment: Can I use it?

by Susanne S. Warfield

Before you make a large financial investment for the latest and greatest new piece of equipment on the market, there are several factors you should consider to avoid making a costly mistake. Warfield shares essential advice on how to accurately evaluate whether or not to buy a new device. She covers questions you must ask the item’s manufacturer, potential liabilities, issues you should review with a risk manager—and whether you are even able to use the device within your scope of practice.

The COA has approved this class for 1 CECOA


3:15 p.m. to 4:30 p.m.
Adding Esthetics Into a Medical Practice

by Susanne S. Warfield

This presentation identifies the challenges of adding esthetic services into a medical practice. The first step of successfully adding esthetics is evaluating the medical practice’s philosophy and existing patient protocols. The legal and liability issues are also explored, including the esthetician’s scope of practice and credentials. A combined marketing approach is essential for a successful bottom line.

At the end of this class you will be able to:

  • Identify esthetic protocols to add to a medical practice.
  • Understand the liability and scope of practice issues.
  • Evaluate the practice’s approach to esthetic services.
  • Formulate an esthetic/medical implementation plan.

The COA has approved this class for 1 CECOA

Susanne S. Warfield is president/CEO of Paramedical Consultants, Inc., a consulting, publishing and association management firm. She is a New York state licensed esthetician, is NCEA certified, holds both CIDESCO and ITEC diplomas and worked for more than 13 years in a dermatology practice. She has authored more than 450 articles and 15 books for the consumer, medical and skin care sectors. Warfield served on the American Academy of Dermatology’s (AAD) Allied Health Committee, and currently serves as the executive director of the Society of Dermatology Skin Care Specialists (SDSS) and the National Coalition of Estheticians, Manufacturers/Distributors & Associations (NCEA).

Medical Facilities, Aesthetic and Wellness Center Track

Room 201A

Sunday, September 29, 2013

2:00 p.m. to 3:00 p.m.
Journey Into Profits With Aesthetic and Wellness Programs

by Dori Soukup

Are you a physician or medical facility owner interested in venturing into aesthetic and wellness programs? Attend this discussion and discover how to create, implement and market aesthetic and wellness programs. It’s time to say goodbye to “pampering” and hello to wellness. Become one of the leading medical facilities by offering aesthetic/wellness programs that maximize your revenue and profits while increasing guest/patient satisfaction and retention. Focus on preventative care, pre- and post-operative treatments and wellness. The following issues are addressed:

  • Positioning your medical facility and developing its identity
  • Developing your aesthetic/wellness programs
  • Tapping into new revenue streams and profits
  • Marketing your aesthetic/wellness programs 
  • Implementing programs and memberships 
  • Steps to maximize your profits
  • Increasing guest retention
  • Mistakes to avoid 
This session is ideal for physicians, nurses, medical directors, wellness specialists or anyone who wants to venture into the market of aesthetic/wellness programs. The lecture includes Q & A time.
3:15 p.m. to 4:15 p.m.
Say Goodbye to the à la Carte Mentality and Hello to Innovative Multi-visit Programs! 

by Dori Soukup

Attend and discover easy steps on how to multiply your revenue though functional medicine, cosmetic procedures, holistic modalities and wellness programs.  
Multiply your revenue by offering effective medical spa programs! Whether you are thinking about introducing medi-spa services within your practice or already offer them, one of the biggest challenges most medi-spas experience is "low capacity." This challenge is real due to the fact that many spas focus on à la carte treatments rather than programs, which are customized guest solutions that include multiple modalities and treatments to produce specific results to address your guests' needs.

The following topics are addressed:

  • Introducing medi-spa programs that increase guest retention rate
  • Selecting ideal treatments and programs for your target market 
  • Adopting the spa program (series and membership) philosophy
  • Increasing retail sales with home care recipes
  • Easy to follow implementation steps
If you are looking for innovative ways to maximize your revenue, offer unique positioning or gain a competitive edge, you owe it to yourself to attend! This session is ideal for physicians, spa directors, managers or anyone who wishes to elevate their success!

Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management. She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strategies have helped thousands of spa professionals experience exponential growth and profits.

Go to Monday’s Seminar page.