CONFERENCES

CONFERENCES

SUNDAY 11:00 A.M.

SUNDAY 11:00 A.M.

ROOM 104 A @ 11:00 A.M.

BROWS SHOULD BE SISTERS, NOT TWINS: LIVE DEMO

BY: KELLEY BAKER

  • Discover Kelley’s signature brow style
  • Learn the techniques that give flawless brows every time
  • Uncover the principles of brow symmetry
  • Tips and tricks for perfect brows
  • Experience why Kelley is Hollywood’s top choice!

Over the last two decades, Kelley Baker not only built a 5-star clientele but also a coveted product line. She was the first in the brow category to gain a following and attention on social media, and the first to start the conversation and post “Before & Afters”—her brow pictures even became memes before we knew the meaning. She became everybody’s brow expert, the girl-next-door brow expert, not just the Hollywood brow expert, and her unpretentious attitude endures. Her artistic side activated her entrepreneurial side as she saw a need to empower other artists, which led her to teach her sold-out masterclasses for the last 10 years across the globe. Today, her engaging social media provides tips and tutorials on everything from how to use her products to how brows frame the face.

ROOM 104 B @ 11:00 A.M.

DOWN TO BUSINESS

BY: LASHELLE ULLIE

  • Identifying your business’s purpose and mission
  • Determining your ideal clientele and their needs
  • Generating revenue and finding new ways to build your income
  • Taking care of you: your health is just as important as your wealth

Lashelle Ullie is a licensed skin health professional who advocates for a holistic approach to wellness for men. This approach combines traditional and integrative treatment methods to achieve optimal skin health. Lashelle plays a crucial role in this care continuum, where he assesses the skin, creates treatment plans, and connects clients with other health and wellness practitioners for related risk factors that go beyond the scope of skin treatment.

ROOM 104 C @ 11:00 A.M.

SKIN RESURFACING MODALITIES AND COMPROMISED SKIN BARRIERS: LIVE DEMO

BY: NERIDA JOY

  • Bringing your clients’ best skin to the surface
  • The most effective methods and modalities
  • Building a strong skin barrier
  • How a passion for skincare can educate and elevate

Renowned esthetician Nerida Joy has performed more than 100,000 facials in her over 45-year international career and is known for the way she transforms her clients’ skin by pinpointing specific concerns and designing custom treatment plans to deliver fast results. She has been named one of the top facialists in the country by SELF magazine and was the only esthetician – along with 49 dermatologists – to be listed as a Skin Expert by ELLE. Nerida has been featured in over 80 prestigious beauty publications worldwide and serves on the Brain Trust for NEWBEAUTY magazine.

SUNDAY 2:00 P.M.

SUNDAY 2:00 P.M.

ROOM 104 A @ 2:00 P.M.

SAFE BRAZILIANS FOR ALL: LIVE DEMO

BY: MELISSA BLACK

  • Application techniques for minimizing discomfort
  • Proper positioning for best results
  • Sanitation protocols
  • Modifications for positioning with limited mobility clients

Melissa Black is the owner of Bombshell Salons and Candy Coat Beauty, with locations in Richmond, VA, Las Vegas, NV, and West Hollywood, CA. As a Master Aesthetician and PMU artist, she has been in the industry for more than three decades. Melissa has dedicated her knowledge to building brands and developing techniques with a proven track record of success in the world of aesthetics and business.

ROOM 104 B @ 2:00 P.M.

FACIAL SCULPTING FOR A HOLISTIC FACELIFT (LIVE DEMO)

BY: MO TREZISE

  • Learn to holistically deliver skin results via massage
  • Discover the basics and anatomy of the face’s muscular structure
  • How to address inflammation and premature signs of aging
  • DEMO: beginner’s technique for facial sculpting
  • Q & A session

Mo Trezise is a Holistic Esthetician possessing additional licensure as a Massage Therapist and Holistic Health Practitioner, with a background in Traditional Chinese Medicine. She specializes in facial massage and a holistic approach to results driven treatments without the use of machines. Solely utilizing holistic modalities of hands-on techniques including massage, lymphatic drainage, and Gua Sha, the key philosophy of her practice is that a healthy connection of mind-body-spirit will radiate beauty.

ROOM 104 C @ 2:00 P.M.

HOW TO PERFORM A CLIENT-WINNING SKIN CONSULTATION

BY: DOUGLAS PRESTON

  • Greeting a new customer: how to make them feel relaxed in a new environment
  • What’s really motivating a person to seek facial treatments?
  • Questions that reveal what a new client is hoping to achieve
  • How to turn the consultation into appointments and product sales
  • Creating a long-term client relationship without resorting to discounts

Douglas Preston’s career spans more than 40 years in professional esthetics, acne treatment and training, esthetician career mentoring, and writing. His business articles appear in many top trade journals and magazines. Douglas is the creator of the celebrated Preston Comedone Rxtractor®️, a special precision tool for the removal of follicular blockages in the skin, widely used by professional estheticians throughout the world.

SUNDAY 3:30 P.M.

SUNDAY 3:30 P.M.

ROOM 104 A @ 3:30 P.M.

FACIALS TO VAJACIALS: ALL THINGS JELLY

BY: CHAMANADE ORNELLAS

  • Tricks and tips for successful application
  • Profitable product sales for additional income
  • Upping your add-on game with simple extras
  • Soothing skin with the cooling and calming effect
  • Providing efficient, effortless service

Chaminade Ornellas has been part of the beauty and salon industry since 1999. After years of participating in various trainings and seminars nationwide, she made the decision to establish The Beauty Backbar in 2020. This venture enabled her to develop her own line of products and share her expertise through training.

ROOM 104 B @ 3:30 P.M.

ACHIEVE AMAZING LASH & BROW LAMINATIONS: LIVE DEMO

BY: LOANA BARKER 

  • Differences between the Elleebana One shot system and the Elleeplex Profusion system
  • What’s the difference between CHC and TGA
  • When to use Rods or shields
  • How to do a lash check
  • What is a lash Bath? Can I use water to rinse?

Loana Barker has over 30 years experience in the Beauty industry. 
She started with Elleebana Lash lifts in 2016 and Brow laminations soon after. Loana has been a trainer with Elleebana since 2016 and is the owner of Elleebana Store USA. 

ROOM 104 C @ 3:30 P.M.

MASTER YOUR MESSAGE, MASTER YOUR MARKETING

BY: NAYAMKA ROBERTS-SMITH

  • Modern in-person marketing strategies and branding blueprints
  • Clarify your unique skill set
  • How to sell your skills to a hungry audience
  • Social media guidance
  • Setting yourself apart from the competition

Nayamka Roberts-Smith is an award winning esthetician, acclaimed skincare educator and a fountain of knowledge on beauty culture. She’s an internationally known speaker on beauty and women’s issues and has amassed an audience of over 1 million on social media.  She’s been recognized as the most influential esthetician on Twitter by Sprinklr 2020, and has created ad campaigns for Sephora, Target, Glossier and the U.S. Department of Health.

As the eldest daughter to Jamaican-born parents, she uses her cross-cultural big sister energy to make complex scientific skincare jargon, simple, fun and approachable.

MONDAY 11:00 A.M.

MONDAY 11:00 A.M.

ROOM 104 A @ 11:00 A.M.

SAFE BRAZILIANS FOR ALL: LIVE DEMO

BY: MELISSA BLACK

  • Application techniques for minimizing discomfort
  • Proper positioning for best results
  • Sanitation protocols
  • Modifications for positioning with limited mobility clients

Melissa Black is the owner of Bombshell Salons and Candy Coat Beauty, with locations in Richmond, VA, Las Vegas, NV, and West Hollywood, CA. As a Master Aesthetician and PMU artist, she has been in the industry for more than three decades. Melissa has dedicated her knowledge to building brands and developing techniques with a proven track record of success in the world of aesthetics and business.

ROOM 104 B @ 11:00 A.M.

GUA SHA: ANCIENT TECHNIQUES FOR MODERN ESTHETICS PRACTICES (LIVE DEMO)

BY: MO TREZISE

  • The history and origin of Gua Sha
  • Learn a full facial Gua Sha protocol
  • How to instantly lift, tone, and tighten the muscular structure of the face
  • Anatomy of the face, neck, and décolleté
  • Benefits, contraindications, intake questions, and aftercare

Mo Trezise is a Holistic Esthetician possessing additional licensure as a Massage Therapist and Holistic Health Practitioner, with a background in Traditional Chinese Medicine. She specializes in facial massage and a holistic approach to results driven treatments without the use of machines. Solely utilizing holistic modalities of hands-on techniques including massage, lymphatic drainage, and Gua Sha, the key philosophy of her practice is that a healthy connection of mind-body-spirit will radiate beauty.

ROOM 104 C @ 11:00 A.M.

HOW TO PERFORM A CLIENT-WINNING SKIN CONSULTATION

BY: DOUGLAS PRESTON

  • Greeting a new customer: how to make them feel relaxed in a new environment
  • What’s really motivating a person to seek facial treatments?
  • Questions that reveal what a new client is hoping to achieve
  • How to turn the consultation into appointments and product sales
  • Creating a long-term client relationship without resorting to discounts

Douglas Preston’s career spans more than 40 years in professional esthetics, acne treatment and training, esthetician career mentoring, and writing. His business articles appear in many top trade journals and magazines. Douglas is the creator of the celebrated Preston Comedone Rxtractor®️, a special precision tool for the removal of follicular blockages in the skin, widely used by professional estheticians throughout the world.

MONDAY 2:00 P.M.

MONDAY 2:00 P.M.

ROOM 104 A @ 2:00 P.M.

BROWS SHOULD BE SISTERS NOT TWINS: LIVE DEMO

BY: KELLEY BAKER

  • Discover Kelley’s signature brow style
  • Learn the techniques that give flawless brows every time
  • Uncover the principles of brow symmetry
  • Tips and tricks for perfect brows
  • Experience why Kelley is Hollywood’s top choice!

Over the last two decades, Kelley Baker not only built a 5-star clientele but also a coveted product line. She was the first in the brow category to gain a following and attention on social media, and the first to start the conversation and post “Before & Afters”—her brow pictures even became memes before we knew the meaning. She became everybody’s brow expert, the girl-next-door brow expert, not just the Hollywood brow expert, and her unpretentious attitude endures. Her artistic side activated her entrepreneurial side as she saw a need to empower other artists, which led her to teach her sold-out masterclasses for the last 10 years across the globe. Today, her engaging social media provides tips and tutorials on everything from how to use her products to how brows frame the face.

ROOM 104 B @ 2:00 P.M.

DOWN TO BUSINESS

BY: LASHELLE ULLIE

  • Identifying your business’s purpose and mission
  • Determining your ideal clientele and their needs
  • Generating revenue and finding new ways to build your income
  • Taking care of you: your health is just as important as your wealth

Lashelle Ullie is a licensed skin health professional who advocates for a holistic approach to wellness for men. This approach combines traditional and integrative treatment methods to achieve optimal skin health. Lashelle plays a crucial role in this care continuum, where he assesses the skin, creates treatment plans, and connects clients with other health and wellness practitioners for related risk factors that go beyond the scope of skin treatment.

ROOM 104 C @ 2:00 P.M.

SKIN RESURFACING MODALITIES AND COMPROMISED SKIN BARRIERS: LIVE DEMO

BY: NERIDA JOY

  • Bringing your clients’ best skin to the surface
  • The most effective methods and modalities
  • Building a strong skin barrier
  • How a passion for skincare can educate and elevate

Renowned esthetician Nerida Joy has performed more than 100,000 facials in her over 45-year international career and is known for the way she transforms her clients’ skin by pinpointing specific concerns and designing custom treatment plans to deliver fast results. She has been named one of the top facialists in the country by SELF magazine and was the only esthetician – along with 49 dermatologists – to be listed as a Skin Expert by ELLE. Nerida has been featured in over 80 prestigious beauty publications worldwide and serves on the Brain Trust for NEWBEAUTY magazine.