SUNDAY – AUGUST 22

Room 104C
11:00 a.m.
Retail Sales Conference
Retail Sales for the Modern Esthetician
By Mara Jenkins

Improving your retail sales means faster results for your clients and a more fulfilling career as a skin care professional. However, helping your clients understand the value of using professional grade skin care at home is the top frustration our industry’s experts encounter. In this class, you’ll learn the modern consumer psychology that will help you uplevel your skills, not just as a salesperson, but as a skin health expert. We’ll discuss how to develop your confidence in educating your clients, and how to provide truly personalized experiences — leading to easy sales and fierce client loyalty.

Mara Jenkins is the Founder & Lead Educator at Skin Care Literature. She is a global educator, business coach, and internationally accredited CIDESCO certified medical aesthetician with over a decade of experience specializing in advanced skin care. She has trained over 5000 aestheticians, laser technicians, RN’s, skin therapists and physicians, as well as designed and delivered education for professional skin care brands in over 20 countries. Hydrafacial, Elemis, Eminence Organic Skin Care, and ZO Skin Health are just a few of the industry leaders she’s educated for.

With the mission to help estheticians become recognized (and compensated) as the experts they are, Mara founded Skin Care Literature – an online platform that effectively delivers powerful, brand-agnostic education – helping to increase confidence, sales, and client loyalty.
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Room 104C
2:00 p.m.
Image Conference
A Brow Lamination Tell All and Interactive Demonstration
by Emily Stites

This Conference will go over the good, the bad and ugly of Brow Lamination, the industry’s latest trend. From client consultation, esthetician etiquette, troubleshooting, styling and post care direction/kits, you’ll learn what to do, how to handle it, and how to keep your client’s brows full, fluffy and coming back for more!


Emily is a licensed esthetician specializing in eyebrow shaping in San Luis Obispo, Ca. Emily is creative and always evolving, growing and learning. She has been shaping eyebrows, giving professional skincare treatments and waxing since 2015. She is an experienced, 5 times certified microblading artist. She has won best place to get waxed two years in a row.

Emily Stites always stays up-to-date with the latest esthetics and PMU education. She prides herself on cleanliness, communication, professionalism and eco-conscious practices.Emily has founded a few brands and is continuing to create new, exciting opportunities for estheticians within her latest personal brand, Brow Fox Beauty, a clean line of sustainable supplies for professional estheticians to use in the treatment room. Emily also owns and operates the Suite Spot Salon Suites in San Luis Obispo, a business that focuses on helping other independent estheticians.

Room 104C
3:30 p.m.
MED SPA CONFERENCE
“ELUCIDATING THE EVIDENCE OF THE TOPICAL APPLICATION OF GROWTH FACTORS, CYTOKINES, AND MATRIKINES FOR SKIN REJUVENATION: SEPARATING FACT FROM FICTION.”
by Daniel Clary

With over 20 years of research behind the topical application of growth factors & cytokines in both wound healing and aesthetics, the evidence is overwhelmingly clear that these molecules can be a valuable therapeutic tool in our collective anti-aging efforts.

But are we applying the correct scientific principles when formulating/sourcing/using these molecules in skincare? Join us for a deep dive into this fascinating technology, as we navigate the science, the benefits, the risks, and the limitations of these topically applied biological signals.

Daniel Clary is a passionate esthetic industry veteran with over 15 years as a licensed esthetician in two states. He has fostered a wealth of knowledge in cosmetic chemistry, skin physiology, and molecular biology, which has allowed him to be a keynote speaker and be published in respected journals. An elected member of the Society of Cosmetic Chemists, Daniel strives to deliver top-notch education and is part of a science “truth-seekers” team as VP of Education at AnteAGE. He also maintains a new beauty and science-focused blog at www.culturedbeauty.com.

MONDAY  WORKSHOPS
MONDAY – AUGUST 23

Room 104C
11:00 a.m.
Retail Sales Conference
Retail Sales for the Modern Esthetician
By Mara Jenkins

Improving your retail sales means faster results for your clients and a more fulfilling career as a skin care professional. However, helping your clients understand the value of using professional grade skin care at home is the top frustration our industry’s experts encounter. In this class, you’ll learn the modern consumer psychology that will help you uplevel your skills, not just as a salesperson, but as a skin health expert. We’ll discuss how to develop your confidence in educating your clients, and how to provide truly personalized experiences — leading to easy sales and fierce client loyalty.

Mara Jenkins is the Founder & Lead Educator at Skin Care Literature. She is a global educator, business coach, and internationally accredited CIDESCO certified medical aesthetician with over a decade of experience specializing in advanced skin care. She has trained over 5000 aestheticians, laser technicians, RN’s, skin therapists and physicians, as well as designed and delivered education for professional skin care brands in over 20 countries. Hydrafacial, Elemis, Eminence Organic Skin Care, and ZO Skin Health are just a few of the industry leaders she’s educated for.

With the mission to help estheticians become recognized (and compensated) as the experts they are, Mara founded Skin Care Literature – an online platform that effectively delivers powerful, brand-agnostic education – helping to increase confidence, sales, and client loyalty.
.

Room 104C
2:00 p.m.
Image Conference
A Brow Lamination Tell All and Interactive Demonstration
by Emily Stites

This Conference will go over the good, the bad and ugly of Brow Lamination, the industry’s latest trend. From client consultation, esthetician etiquette, troubleshooting, styling and post care direction/kits, you’ll learn what to do, how to handle it, and how to keep your client’s brows full, fluffy and coming back for more!


Emily is a licensed esthetician specializing in eyebrow shaping in San Luis Obispo, Ca. Emily is creative and always evolving, growing and learning. She has been shaping eyebrows, giving professional skincare treatments and waxing since 2015. She is an experienced, 5 times certified microblading artist. She has won best place to get waxed two years in a row.

Emily Stites always stays up-to-date with the latest esthetics and PMU education. She prides herself on cleanliness, communication, professionalism and eco-conscious practices.Emily has founded a few brands and is continuing to create new, exciting opportunities for estheticians within her latest personal brand, Brow Fox Beauty, a clean line of sustainable supplies for professional estheticians to use in the treatment room. Emily also owns and operates the Suite Spot Salon Suites in San Luis Obispo, a business that focuses on helping other independent estheticians.

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