Conferences
SUNDAY, SEPTEMBER 8TH
&
MONDAY, SEPTEMBER 9TH
MAKEUP CONFERENCE
Room: 203-C
2:00 p.m. – 2:45 P.m.
Building a Professional Makeup Kit
As a makeup professional, it’s important to have the tools necessary to achieve a successful application. With the wide variety of skin tones and textures, plus the huge array of products available, it can be confusing to know how to stock a makeup kit that will have everyone covered. This class will guide you through the maze of options, from the essentials to the extras, helping you become a good editor of your makeup kit.

Impress your clients and become more effective and efficient in your applications!
Room: 203-C
3:00 p.m. to 3:45 P.m.
Makeup for Mature Women (™)
Working effectively with mature skin ensures that you are delivering optimal results to this important client demographic. For women who are 40 and beyond, makeup trends take a back seat to achieving an even skin tone, choosing a flattering palette and knowing how to add glamour in a way that’s tasteful and age-appropriate. Live demonstration.

Win over mature skin clients with these bulletproof technqiues for smooth, even skin!
Room: 203-C
4:00 p.m. to 4:45 P.m.
False Lash Bootcamp
False lashes are more desirable than ever, and clients are often intrigued by the glamorous enhancement that they can achieve, temporarily, with a strip or individual lash. Learn how to choose the best lash style – and glue – for the job, based on client goals, eye shape and more, and learn the tricks and techniques to applying them in a way that is both comfortable and long-lasting. Live demonstration.

Lashes that last! Give your clients the perfect flutter for any makeup look.
by Beke Beau
Beke Beau is a multi-award winning makeup artist who started her career in New York City. In addition to working with her VIP clientele, she has been nationally recognized for her exquisite bridal work and signature private lessons, as well as her popular Makeup for Mature Women (™) workshops. Beke is also the founder and lead educator of the Paint School of Makeup, launched this year in Philadelphia
LASH CONFERENCE
Room: 203-B
2:00 p.m. – 2:45 P.m.
Lash Lift Tips for Success
Lash lifts have definitely had a surge in popularity lately, and we are firmly in support of this lash changing service. When it comes to this new technique, there’s still a lot of confusion over what lash lifts really are, so we’re clearing up all the confusion and giving you the best lash lift tips for your lash success!

Learn to perform the perfect lash lift every time! From maintenance to tinting post-lift, Hanic covers all the bases!
Room: 203-B
3:00 p.m. to 3:45 P.m.
Lash Extension Maintenance & Care
Do your clients have million questions about lash extensions? Lash extension have been the cousin to the acrylic nails and there is a bit of upkeep to educate your clients about and ensure their own lashes stay healthy and their lash extensions stay put as long as possible!

Understand your client’s lash type to choose the perfect weight and fine-tune your cleaning technique for lashes that last!
Room: 203-B
4:00 p.m. to 4:45 P.m.
The Lash Business
Starting an eyelash extensions business is a major undertaking. It can eat you up financially, emotionally, physically, socially — all the other aspects of your life might be affected. That is why it’s important that you research and get all the help you need. Learn some useful tips, how to avoid potential problems and keep your lash business growing with healthy margins!

Develop a business plan and strong brand image for healthy margins and a booming lash business!
by Hanic Arias
Hanic Arias fell in love with the art of makeup at an early age in Venezuela. She discovered a deep passion, thoughtfully designing a makeup look which reflects and enhances the face’s own unique natural beauty. Hanic’s loyal clientele of notable patrons include Ricky Martin, Nelly Furtado, Calvin Harris, Ellie Goulding and more.
SUNDAY, SEPTEMBER 8TH & MONDAY, 9TH
BUSINESS CONFERENCE
Room: 203-A
2:00 p.m. – 2:45 p.m.
Improve Hiring Success with Recruiting & Hiring Systems
Bringing on a new team member is an exciting time in your spa business. It means you’ve grown! But it can also be extremely time-consuming, stressful and expensive if you end up with the wrong fit. The answer to finding and retaining talented service providers is to create a recruiting & hiring system that is in alignment with your spa values, culture and goals.

Learn how to put together your own team growth system to strengthen your staff retention and save your sanity!
Room: 203-A
3:00 p.m. – 3:45 p.m.
Mastering Difficult Conversations at the Spa
As spa owners, you’re in the business of people. So that means at some point, there will be conflict & difficult conversations to navigate. Cranky clients who push back on policies, entitled staff with attitudes, or apathetic service providers who don’t care about performance goals are just a few of the frustrating situations you experience as a spa owner. But if your reaction and/or delivery is messy, it can become a massive struggle to find solutions.

Learn strategic & angst-suppressing techniques on how to approach and manage conflict at the spa so you can find positive solutions quickly and get back to running the business.
Room: 203-A
4:00 p.m. – 4:45 p.m.
Get It Together: Regroup & Relaunch with Beauty Business Analysis & Strategic Planning
When you’re in the weeds of running your beauty business and struggling with time management, organization and profitability, it’s sometimes difficult to determine exactly where your problems have germinated. This session will help you determine which spa business systems you’re missing, identify the work/life imbalances that sabotaging your business growth and create a clear list of priorities.

Reset & re-engage for improved client outcomes, team growth and sales!
by Kirsten Foss
Kirsten Foss has over 20 years of experience as an esthetician, spa owner, mentor and leader, creating a deep understanding of the issues and frustrations beauty entrepreneurs face in their business. Her company, Kirsten Foss Coaching, develops operational and management systems for spas all over the world. In 2018, Kirsten also founded a spa-specific, done-for-you Social Media Management & Online Business Management agency as an answer to spa owners who need trusted outsourcing options.